As interest in the lives of celebrities has intensified, we have become acclimatised to them curating and mercilessly monetising their image
Last month, Ryan Gosling addressed an audience about to see his new movie. “It’s not your job to keep cinemas open,” he told them. “It’s our job to make things that make it worth you coming out. This movie’s for you. Enjoy the trip!”
Small wonder they applauded. This is a strategy radically different to that adopted in the immediate aftermath of the Covid crisis, when studios believed the best way to get people to leave their homes and buy cinema tickets was to hector them to do so.