Amid a cost of living crisis, pricey patisserie is all the rage – and not just in London. Our reporter goes on a crawl to find out if a tart can really be worth £45
There was a time when you could get a stuffed vanilla cream slice or a neon-pink Tottenham cake for about £1 on the leafy, residential corner of Hackney, east London, where I stand today. But the branch of Percy Ingle bakery that was here for nearly 50 years is gone. In its place sits Fika, a cafe where a cinnamon bun costs £4.20 and a pistachio croissant will set you back nearly £5.
In comparison with other bakeries, however, Fika’s pastries are a bargain. At Copains, a Parisian favourite that opened its first UK branch in central London late last year, a large babka (about the same size as a supermarket chocolate twist) will set you back £12.50, while an eclair costs £11.90. In Harrods’ food hall, a stuffed, savoury croissant topped with gold leaf is £12. At Cedric Grolet, located inside the luxury Berkeley hotel, a hazelnut cookie will leave you £25 out of pocket. Yes, the age of the £10-plus pastry has arrived.