Almost unknown a decade ago, Ninja sold nearly $3bn worth of products last year – and a good chunk of them were to me. Are we getting value for money?
I have a problem. It has spanned many years, cost me hundreds of pounds and earned the derision – and concern – of friends and family. Don’t worry: it isn’t anything sordid but it does give me an absurd number of ways to cook chicken or use up a bag of potatoes.
My poison is Ninja appliances. Anyone who walks into my tiny kitchen is taken aback by my extensive collection. My prized trio are the Foodi, the Foodi Max Health Grill and Air Fryer and the Creami, which collectively give me the ability to air-fry, grill, sear, roast, pressure-cook, slow-cook, steam or even dehydrate my dinner, and transform a frozen mishmash of protein powder, yoghurt and sweeteners into an ice-cream-like dessert.