The importance of checking in with your mates has reached new heights, with Virgin Australia joining forces with suicide prevention charity R U OK.
For one week the uniform worn by the airline’s employees will look a little different.
In the video above: Virgin Australia announces $250 notes offer
It has been altered to incorporate a lot of yellow and has been launched to coincide with R U OK day on Thursday, September 12.
It’s hoped the change will promote positive mental health and help trigger meaningful conversations among those who board Virgin aircraft.
“Having the support of a company like Virgin is just incredible,” R U OK board member Michael Connaghan told 7NEWS on Wednesday at the official launch.
“There are 40,000 people fly with them every day, 10,00 staff – so having a splash of yellow out across the whole of Australia this week is really important for R U OK to spread our message,” Connaghan said.
Call to action
Paul Scurrah, Chief Executive Officer and Managing Director of the Virgin Australia Group says is proud to align with the mental campaign.
He views this latest initiative involving their uniforms as a call to action to trust the signs of a person struggling with life.
“This is a reminder to trigger the conversation and (ask the) very important question; Are you okay?”
“For us as an employer of 10,000 people, we want our crew to have discussions together, for someone to look for small changes, to check in with those colleagues that they may be worried about,” said Scurrah.