Personalised entertainment rules leisure time as free-to-air audiences continue to drop and people demand more control and embrace the subscription model made famous by media services such as Netflix and Spotify.
“People love streaming and subscriptions because they get to control their experience,” says TV Blackbox’s viewer’s advocate Steve Molk.
“It gives homes the flexibility to turn their entertainment choices into an a la carte experience – one that doesn’t lock them into a stifling contract or limit them to watching in a specific location, it really becomes a part of their lifestyle. The subscription stats show that Australian homes are prepared to sign up for a few streaming services, not just one.”
Sports fans are also benefiting from the streaming boom, with Optus Sport and Foxtel’s Kayo offering cheaper alternatives for live sport. The ability to enjoy the big game anywhere, thanks to sharper smartphone screens and faster mobile broadband speeds, is driving a revolution in sports broadcasting.
Even our cars are getting smarter, with Google’s Android Auto and Apple’s CarPlay built into the latest cars for streaming music and Rear Seat Entertainment (RSE) engaging passengers with and integrated DVD player, a remote control and independent wireless headphones. While the system’s AUX input enables laptop, video camera, game console and more to be connected. As driverless cars hit the road, even the driver will be able to watch or play on-demand while the car watches the road.
Car makers are also embracing the subscription model. Look at Care by Volvo, the automaker’s subscriber plan that’s proven so popular internationally that there is now a waiting list, is anticipated on Australian shores in 2020. For a fixed monthly fee this comprehensive service enables subscribers to drive a brand-new vehicle complete with servicing, connectivity, insurance and breakdown cover and access to a 24/7 concierge service.
Looking even further into the future of entertainment, the mobile gaming industry is predicted to be one day powered by solar cell batteries. While virtual reality will deliver infinite dimensions to explore. Wannabe travellers will engage in virtual holidays in a simulated space, embracing the ability to tap in and out of a luxury vacation.
One step further and augmented reality will make real time interactions between the physical and virtual world possible. Personal 3D wearables already enable users to enjoy 3D movies everywhere from their home to a car to an airplane, and a headset that enables mixed reality (a combination of AR and VR) and positions users in a computer-simulated, alternative world practically indistinguishable from reality is forecasted to become part of our everyday lives by 2030.
We have a word in Swedish – omtanke – that means care and consideration. It’s the lens through which we at Volvo view the world. But a caring, considered approach does more than just inspire us to build better cars; it shapes how we see everything. Omtanke allows us to solve problems of all shapes and sizes, from safety in cars to electrification, ocean pollution and more. It drives innovations that make life more effortless. More considerate. More sustainable. We welcome you to try it. volvocars.com.au