“We’ve always banned individuals or organisations that promote or engage in violence and hate, regardless of ideology. The process for evaluating potential violators is extensive and it is what led us to our decision to remove these accounts today,” Facebook said in a statement.
Jones, for example, recently hosted Gavin McInnes, the leader of the Proud Boys, which Facebook designated as a hate figure in December.
Yiannopoulos, another alt-right social media star, publicly praised McInnes this year, and Loomer appeared with him at a rally. Jones has been temporarily banned before by Facebook as well as other social media platforms including Twitter.
But Facebook and its counterparts have largely resisted permanent bans, holding that objectionable speech is permissible, so long as it doesn’t bleed into hate. Facebook has also been wary of offending conservatives, who have become vocal about allegations that the company unfairly censors their speech.
The move is likely to be welcomed by civil rights activists, who have long argued that these individuals espouse violent and hateful views and that Silicon Valley companies should not allow their platforms to become a vehicle for spreading them.