The most trusted brand among Australian consumers has been revealed, and it’s not what you’d think.
Cleaning brand, Dettol has taken top spot on the leaderboard in the latest annual Australian Reader’s Digest Trusted Brand Survey.
Second and third place goes to our well-known Aussie favourites Band-Aid and Vegemite, followed by Qantas and antiseptic Betadine in fourth and fifth place respectively.
Here’s the full list of the 20 most trusted brands for this year:
Big 4 banks fall from grace
By category, Bendigo Bank was named as the most trusted bank, shunting our four majors – ANZ, Commonwealth Bank, NAB and Westpac – out of the limelight. Commonwealth Bank was last year’s winner.
The results are unsurprising given trust in the financial services sector began declining soon after the banking Royal Commission was announced in late 2018.
By the first quarter of 2019, trust in the banking sector had fallen to 28.3 per cent from 60.8 per cent a year prior, according to data from business intelligence firm Core Data.
But the data also shows that the Royal Commission also negatively impacted trust in other sectors, such as government, real estate, and media.
Do you know which Aussie supermarket comes out on top?
Coles has won the supermarket war in the Trusted Brand Survey for this year, maintaining its spot from 2018. Last year, its competitors Aldi and Woolworths were awarded ‘highly commended’ spots.
This superannuation fund trumps the rest
Like Coles, AustralianSuper has managed to retain its title in its respective category of the most trusted superannuation fund from last year.
Australia’s favourite retailer revealed
Bunnings has been named as the country’s most trusted retailer – again. Last year’s runners-up to Bunnings were JB Hi-Fi and Kmart.
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