The service is expected to launch globally, an ambitious move to rival services from Netflix and others. Apple’s App Store, where the service is likely to be distributed, is currently available in more than 100 countries.
The potential sales from a video service have become a focus of investors after Apple in January reported the first-ever dip in iPhone sales during the key holiday shopping period and said it would lower iPhone prices in some markets to account for foreign exchange rates.
Apple aims to bring together its own shows into one central location with content from media companies, saving iPhone and other Apple device users from having to juggle multiple apps for those channels, sources say.
Apple is also in discussions with HBO to become part of the service, and it could yet make it in time for the expected April launch, according to a person familiar with the matter.