Nine’s flagship digital lifestyle site, 9Honey, has topped the rankings to become the number one family and lifestyle site in the country.
Nine digital content director Helen McCabe said 9Honey’s ascension to top spot on the Nielsen rankings in just over two years since its launch was a credit not only to staff but to the business.
“We had a clear brand strategy from the beginning and we have not deviated from it. Basically, it was about appealing to the millions of women who watch Nine TV shows,” she said.
“We knew we could eventually be the number one lifestyle brand, but this is a bit earlier than predicted. To have pulled it off in just over two years is a really fantastic result.
“And we did it with the support of every aspect of the Nine business. If you watch the Honey spin-offs such as the chat segment in the afternoon news, Talking Married on 9Life, our Honey Mums podcast with Deb Knight and the popular columns by Sylvia Jeffreys you can see this is where we have successfully leveraged our unique advantage.
“Thanks to the whole team, especially the dedicated writers on Honey, the leadership team on the site and the many others who worked tirelessly to produce the new-look site late last year.”
9Honey’s rise to the top of the Nielsen rankings comes as nine.com.au re-established itself in the No. 2 position in the news site rankings for February, overtaking the ABC.
While Nine.com.au’s new podcast “Maddie”, investigating the 2007 disappearance of Madeleine McCann, has reached the number one spot in both Australia and the UK.